If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the Spotify brand, please contact the Spotify design team at brandapproval@spotify.com.
Removing size from the equation, the PlayBook has a clean black look to it. RIM has taken design seriously this time. It not only looks simple and sleek, it feels sturdy and is built well. A nice rubberized grip covers the back of the unit, which prevents it from sliding out of your hands or off a table when you set it down.
New Android app design guidelines ripped from iOS playbook
In the past few years, Google Play has been playing catch up (albeit successfully) to Apple when it comes to the app stores, from auto-playing videos, emphasizing the screenshot gallery, to a cleaner design of the app store page. (However, with the new iOS 15 changes, we can expect Google to be making some changes to the Play Store.)
This difference dictates a different design strategy for each store: simply applying screenshots from iOS to Google Play, or vice versa, will result in illegible images that fail to convey your main points and drive users to install.
So by combining UA with ASO efforts, a campaign that is designed to maximize the number of first-time installers can be executed with the purpose of improving rankings as opposed to the direct value these campaigns are usually measured on: the ROAS metric which shows the revenue from users who installed by tapping on an ad generated while using the app.
Another difference platforms have from marketplace nfx is that, compared to online marketplaces, the features and benefits of the platform itself can play a greater role in the utility of a platform relative to the network. People buy iPhones and thus iOS for the brand, design, technical features, and performance of the phone as much as they do for the app ecosystem. People might buy Xbox and PlayStation consoles for the graphics and performance of the system as much as they do for the library of available games. This in contrast with marketplaces, where the product itself comes in at a very distant second compared to the value of the network.
Unless you're doing strictly philanthropic work, your company likely exists to grow and make money. Great design can make a huge impact on growth and revenue. Being able to speak in terms of business goals will get your team more buy-in from the rest of the organization. Find the link between the business needs and the impacts that your team can have on them. How will investing in a design system impact product velocity? How will a meticulously crafted icon set impact subscriber numbers?... See more
Make the time for research to happen, even if it's really scrappy. Get designers to sit with Sales or Support or other user-facing functions. Invite people from those functions into crits or brainstorming sessions. Encourage your team to speak in terms of user narratives and goals.... See more
Great design execution cannot happen without PM's, Engineers, QA, Support, Leadership, and other functions in your company. Make the experience of working with designers a delightful one. Invite other functions into the creative process. Encourage your team to seek feedback early and often. Teach the format of critique so that feedback is constructive from all angles.... See more
When you make a change to anything, it is important to track this in your task management system. Be sure to create a task for design to update their libraries and documentation as well as for engineering team to implement it on their platform. Being sure to create tasks for everything helps prevent things from getting list.... See more
Set aside time every month or so to audit all of the naming and features of everything in your system on each platform. Even if you are extremely diligent about keeping things in sync as you build it, it is very easy for things to start to drift away from consistency. Create tasks for each inconsistency for design and engineering and knock them out.... See more 2ff7e9595c
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